3 Meta Tips To Maximize Small Business Growth
Gone are the days where the only ways to market were through word of mouth, newspaper columns, big store signs and stone tablets. Today the average person easily see’s over 7,000 ads a day and fortunately for you, most of the them are boring, cliche, and downright dreary.
Most companies can’t market themselves out of a wet napkin. The majority end up with “meh” results then they throw their arms up and say “I guess ads don’t work for me.” The truth is, they weren’t aware of these 3 tips that any small businesses can use to be successful with Meta ads and in this article I will tell you exactly how. Let’s get right into it.
Know Your Audience: Most business owners have a “let’s just wing it” mentality when running their ads. They slap some words together, add a photo (or even worse, an Ai generated photo) then target to the entire country. This is exactly how you melt your ad budget on trash leads and window shoppers. In reality, customer acquisition is more like fishing with a harpoon than with a net.
To fix this issue, you need to get specific in your ad’s messaging and targeting. Know your audiences gender, their age range, their demographic (psychographics if you want to really narrow it down). You also want to find out what they’re saying online about the problem your product or service solves.
By knowing this, you can fine tune your message to suit your target customers needs without blowing your ad dollars on groups who aren’t interested in buying from you. Remember, those who try to appeal to everyone, statifies no one.
Make Your Ad A Scroll Stopper: When scrolling through social media, people aren’t generally looking for an opportunity to take out their wallets to buy something. Most people glaze right over ads or hit that skip button as soon as humanly possible to get back to their dancing cat videos. Your ad’s creative (video or photo) needs to hook their attention ‘stopping their scroll’, then your headline needs to reel in them in and get them to click.
Which means your creative can’t be boring. Use eye catching colors, show your the rewards being reaped by your product or service, and it’s also a good idea to match the look of your ad with content your prospects are already consuming. (As a side tip: please please PLEASE, don’t use Ai. Actually try to put your product in the best light).
If they get the sense that your ad is an ad too soon, then it’ll activate what I call “sales guard” because people are not activity trying to be sold to.
Tweak And Tweak Often: There’s always room to improve an ad. Whether it be changing up the creative, tweaking the message or headline, and even changing the target group. Sometimes your ad has ran its course and only needs minor adjustment as a refresher.
Whatever you decide to tweak, make sure you tweak one thing at a time. There are two reasons for this and both equally important.
First, if you changed more than one thing then you don’t know what actually moved the needle.
Second, unless you have an ad budget like Coca-Cola ($644 million dollars… phew) you don’t have the funds to be inefficient with your marketing.
You need to know what exactly what caused the improvement and double down on it.
So here’s the TLDR: Know what your audience’s age, gender, demographic, and their problems.
Make your ad eye catching and don’t make it obvious it’s an ad. Bonus points for making it look similar to the content your customer already consumes.
Last, tweak your ads often. There’s always an area of improvement. Tweak one thing at a time and figure out what moves the needle.
With these 3 tips you are well on your way to maximizing the effectiveness of your Meta ads and gathering those rock solids leads you’ve been after.
Happy Hunting,
-Jason Anderson
