The Easiest Way To Sell… Without Having To Actually Sell

Few things are as annoying as a salesperson trying to sell you something you don’t want, need or care for.

Don’t get me wrong- i’ve been selling for most of my adult life and I can appreciate it when a salesman is good at his job.

That being said… I can DEFINITELY understand why sales has, well, a sleazy reputation.

It doesn’t have to be though. You can actually sell without any annoying, sleazy high pressure sales tactics.

And, as a matter of fact, this method im about to tell you is better in every regard.

How To Sell Without Being Annoying

If you’ve seen movies like The Wolf of Wall Street, Boiler Room, or Glenberry Glen Ross you get a feel for how to sale by being a manipulative sociopath.

[Imagine a conversation between a customer (C) and a salesman (S):

C: I have to talk to my wife first.

S: Ok, so what kind of job do you have?

C: I’m a purchasing manager.

S: So you make decisions at your job right?

C: Yes, I do.

S: So do you call your wife before you make every decision?

C: Well, ummm, that’s a bit different.

S: How’s that different? Besides, it’s YOUR money. You earned it. And you’re just investing, right?

Making comparisons that are as solid as a wet napkin and forcing people to agree with you by tricking them into a ‘Yes funnel.’

The sleazy tactics go on and on.

It’s all very scummy. I’ve always despised it.

And besides, when you really think about it, it doesn’t even make sense to operate this way.

If you sell a good product and the client can benefit from using it… why would you need to handle 312 objections?

And that’s the secret.

Most people spend most of their time selling to the wrong people.

The Sales Cliche That Changed Lives

I’ve once heard a one-liner that has seared itself in my brain the moment I heard it.

“People love to buy, they hate being sold”

I followed this advice and instead of trying to pitch my stuff constantly. I started focusing on asking questions, qualifying customers and figuring out if we’re even a good fit.

If we weren’t a good fit, i’d do something completely bonkers and out of this world…

I thanked them for their time, then left them alone.

This did 3 things,

1) It saved me from wasting my time

2) Saved me frustration, stress and unnecessary tension

3) It allowed me to focus more time into talking with prospects that were a good match.

Selling is much easier if you come from this angle,

-Ask questions to see what the problem is.

-Tell them what your solution could do for them.

-Ask if they want that.

Sure beats high pressure, manipulative selling. Twisting their arm and getting stuck in endless discussions.

Happy hunting,

-Jason Anderson