Why You Should Be Thinking About New Ads All The Time

“Heyyyyyy, anything new going on with you?”

Pretty common way to greet someone you haven’t seen in a some time.

Notice that we don’t ask:

“Hey, what’s old?”

or

“Hey, tell me something I already know”.

We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.

Why Ad Fatigue Is The REAL Pandemic

Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of that perfect prospect for our business.

…Buuuuuuuuuuuuuuuuuuutt…

…there are downsides.

First - people’s attention span.

We all know this “TikTok brain” phenomenon that’s going on in real time. Kids unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds without getting disinterested and whiny.

I wish that didn’t affect us this badly but it does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.

How else are you going to deal with ads machine gun firing at you 24/7 365?

Well… you don’t, It’s impossible!

So how do we fix this?

Don’t worry, I won’t ask you to do any silly TikTok dance.

There’s a better way.

How To Keep Your Prospect Intrigued

The solution to TikTok brain and shortened attention span is not to just turn all of your content and information into easily digestible cat food chunks of 60 seconds or less.

The solution is to offer your prospect a LOT of different content.

Don’t give them 1 video, give them 100

Don’t give them 1 tweet, give them 100

Don’t give them 1 article, give them 100

If a prospect were really interested in your stuff they’ll do their own research. But there has to be some substance to it.

They’ll go through your materials. They’ll steel themselves and make it through your content.

But it’s up to you to give them a buffet of options. Not just 1 dish.

So if you’re running 1 ad now? It’s time to do at least 3 different ones.

If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones.

Happy hunting,

-Jason Anderson

P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form down below 👇 and one of my team members will be in touch to see if we’re a good match.