Are you making these marketing mistakes?
Never in the history of man has reaching your perfect client been easier.
I remember the days where we had to mail hundreds of envelopes and knock door to door. Today we have facebook ads, Google adworks, email — the list goes on and on. The opportunity is maaaasive.
That sounds good and all, but the truth is…
Despite this whole ‘marketing gold age’ we live in. Most ads (and I'm talking about 90%) are puuuuuure garbage. They're so bad that I find cable TV nearly impossible to watch.
I see the same obvious mistakes being made over and over. In this article I will show you how to avoid 3 marketing pitfalls so you can market like some who knows what they're doing.
Here we go!
Good marketing really boils down to 3 simple things:
1. Who are you talking to?
(Your audience)
2. How are you grabbing their attention
(a non-dumpster fire hook)
3. Is it working?
(Are you making MONEY)
Let’s dissect these a bit.
How To Magnetize Customers With Your Words
Let's say you're a Hair Dresser and you’re looking to get more customers into your salon.
You hop on Facebook, create an ad then use that Meta “Boost” button.
Great! You got a few hits, buuuuuuut no new customers have come through your door.
What gives?
Well, turns out Advertising is far more complicated than people think.
Not only do you have to say the right things that resonate with the people who actually buy your stuff, you need to specifically target them using facebook's (rather complicated) Ad tools.
And this is no easy task. The ad is most likely going to be shown to random 18 year old college students or Harley Davidson riders in their 50s…
If your message isn't absolutely clear your budget will blow the moment the ad goes live. So for the sake of saving you time — You’ll find more details on how to dial in your message to attract your perfect client here.
Let's move on to arguably the most important part of marketing:
How To Make Your Offer Irresistible
Let's face it, doom scrolling isn't going anywhere any time soon. Pretty sad for humanity, but a damn good money making opportunity for small business owners.
Your perfect customer is already spending hours and hours on their phone while being hosed down by thousands of dumpster fire ads every - single - day.
It never ends.
Your ad needs to cut through all that clutter. You do this by creating a damn good hook.
Doesn't matter if it's a poster, a billboard, an intro to a sales call, an ad, or an email — the very first thing you say IS your hook and can make or break all your efforts.
Say something that'll get them to raise their hand and say “Yes! That's for me!”
Open with something that gets your ideal customer excited and your service supplying that magic bullet.
——
“How To Easily Win People Over”
“Finally, A Definitive Solution To Social Awkwardness”
“How To Get More Customers By Raising Prices”
“Do You Make These Mistakes In English?”
“The Best Solution To Overcome Crippling Burnout”
“The Business Owners Who Read This Books Are Digging At Your Profits”
“How This Small Mishap Costed This Coffee Shop $10,000 -- Don't make this mistake!”
“How To Feed A Family Of 4 With Just $2.53”
——
Basically, the formula is — How Get This Cool Thing Without Bad Thing
Or
How To Avoid Bad Thing By Doing Simple Cool Thing.
Easy enough, right? You may need to create a dozen different headlines, test them all and see which ones come up on top. Which is veerrrry time consuming…
So if you need help with any of this marketing mumbo jumbo — please don't hesitate to contact us here. No fuss, no high pressure sales tactics, no bs.
Anyway, hopefully your marketing muscles are beginning to fire.
Whatever Is Measured… improves
Every ad you put out needs to have a point, a goal, a reason for existing. We're in the money making business, we’re not coca cola — we don't have 400 million to blow.
So all of our stuff needs to make sense. We can't do a silly tiktok dance or a funny skit and expect to get sales.
The worst part about falling into this whole “brand building” nonsense is that none of your results can be measured.
Hundred of thousands of ads fail every year because they lacked clarity on what exactly they wanted their prospects to do.
always Always ALWAYS have them take action:
——
“Click this link for a free gift”
‘Give us your email to receive your free E-book”
“Scan this QR code to fill a out a short form”
——
With this, you will know EXACTLY whether your ad is working or not. Don't fall into the trap of copying what big businesses do — the point is to get customers through your doors, not appeasing shareholders by making catchy slogans.
It's just a maaaasssive waste of money.
If you've got too much on your plate to get your marketing dialed in, we'll happily do it for you! We sit at a desk all day living and breathing advertising. It's one of the ways we can guarantee results. Here's how to get in contact. Just fill out the form below and we'll get back to you within 24hrs.
-Happy Hunting
Jason Anderson
