How To Create An Irresistible Offer

Do you treat your marketing under the same scrutiny as your salesmen or closers? Well, most business owners don’t.

You wouldn’t believe how may companies put out an ad just to put out an ad. No rhythm no reason just throwing themselves out there. Practically lighting their marketing budget on fire. They have NO IDEA whether what they’re doing is actually working.

Personally, I blame brand building for the reason why so many ads today are garbage.

Just like communism, brand building sounds good in writing…

But in practice? F**K no.

In this last installment of Marketing That Sells, I’ll tell you exactly how to string customers along to get them to buy your stuff without any ad dollar misspent. Let’s get into it.

Every Ad NEEDS To Have An Offer

I need you to make this promise to yourself. Every poster, every ad, every sign you put out in the future WILL have a point.

No I don’t mean a point in the grand scheme of things — a philosophical, galaxy brain, 1000 IQ point.

No.

I’m talking about a goal, an actual THING it’s supposed to do. You have to make the prospects do something. An action, a click, a call, buy this.

Never ever leave it to chance.

Money making is a very serious thing. You need to look at your material under the same microscope you do your desk clerks, stockers, warehouse workers, salesmen — what have you.

Only then you will exactly whether your ad is ACTUALLY getting people through the door or if you’re just wasting money. It’s simple, here’s how.

How To Make Your Customers Do What You Want

You have to get your prospects over “The Threshold.” Which is the middle ground between you telling them something and then them doing it.

For example:

“I Will Show You How To Get 1 Million Dollars Transferred To your Bank Account In Under 2 Weeks”

<Click Here To Send Me Your Kidney>

That is a massive ask. Now they’ll have to make an ice bath, extract their kidney, package it and find a way to get it through customs.

Here’s another one:

“…If you like what you hear, jump on a 30 minute zoom call with me”

Heck no bro, half an hour? I’ve got sh*t to do! You’re some stranger, I don’t know you!

These are big asks. If you’re like me, you might have gotten emails similar to “Hey my name is john, I went through your website. Looks like ass, hop on a zoom call with me and I’ll tell you how to fix it.”

Piss off I’m not going on a zoom call with you, are you insane?

Maybe you personally have nothing to do, but other people aren’t so willing to spend 30 minutes talking to someone they don’t know. Don’t get me wrong, it’s a doable sale. But people need to trust you’re able to improve whatever is going on in their lives before they invest time.

That is why you need to make it eeeeeeasy to say yes. A low barrier. Eeeeease them in.

Compare these to the other examples:

“Fill out this form and i’ll send you the information”

“Watch this 4 minutes video to solve XYZ problem”

“Click here to download our free guide”

“Like us on Facebook to get a free gift”

“Read this quick article to solve XYZ”

Once you have them taking one step, it’s easier to get them to take another and another. You’re now familiar. After they’ve downloaded your guide, read your blog post, received a free sample — Now they’re way more likely to hop on a call with you where you can sell them properly.

And the best part?

This is all measurable.

By doing this, you will know exactly what every cent is doing while your marketing material is up. You will know exactly what your prospects are responding to and and where to pivot your message. This easily puts you leap and bounds above the competition. This entire processes might as well be a rocket science to most small business owners, all the easier for you.

Happy hunting,

-Jason Anderson