How Artificial Intelligence Is Killing Your Sales - Part 4

Today as business owners there are thousands of tools and aids constantly flooding our social media feed. We have autoresponders, lead generation apps, website makers and a crap ton more.

For marketing especially, one of the most popular tools nowadays is AI.

And it’s one of the worst things you can incorporate into your tool set. And business owners now more than ever are offloading their brain to this over glorified search engine. In this installment of Killing Your Sales I tell you why AI isn't what it's cracked up to be and how it's costing you customers.

People Buy From Other People

If you go on ChatGPT right now and ask it to write an advertisement, it'll spit something similar to-- “Here at Woodrow Windows we take pride in our craftsmanship. We offer a curated experience for each customer.” along with a bunch of boring bullet points.

Go ahead, try it. I guarantee it would generate something similar. And it’s absolutely abysmal.

First, Nobody in the history of mankind have ever spoken like this to a person in real life. You would never walk up to someone at the grocery store or a bar and say “we craft a curated experience”. 

It's corporate drone speak. And nobody likes a soulless corporation. Robotic, plain and downright borrrrring. 
And AI is exactly that. It's one of the worst ways to build trust through your marketing. 

People Can Sniff Out Fakeness

AI speech and generated photos come off as fake.

One, because they are.

And Two, there’s no actual human behind it. It's the reason why we like watching people on camera so much.

We enjoy interesting people being themselves. Despite what the crazies yell out these days. People really do like other people.

Going back to our previous example:

“Here at Woodrow Windows we take pride in our work. We craft a curated experience for each customer…”

Say that out loud. It’s so lifeless and stilted. Like generic corporate speech.

It's like walking up to a pretty woman (or a pretty man, whatever you're into) and you start the conversation by saying “I give a unique experience to all who date me. I offer curated trips and walks on the beach…”

Brother… you'd be thrown out of the building. 

What To Do Instead: The BAR Test

This might sound simple, maybe even silly. But what you do is, whenever you're creating an ad, poster, blog post, billboard or whatever — make sure you read it outloud.

Crazy, I know.

Read it out loud and find where it begins to drop off.

Think of this:

Does this sound weird?

Would I ever actually use this in a sentence?

If you were to have a conversation with someone at the bar about your company, how would you say it?

That’s exactly what you should write inside your marketing.

Don’t be vulgar or brash obviously, but make sure that once your write it that you can say it outloud and it’s actually you.

Trust me, this will supercharge your writing for the better.

Give it a try.

Happy Hunting,

-Jason Anderson