How To Attract Customers Using A Carrot Instead Of A Stick

With so many marketing tactics at our disposal, Some which move the needle a drastically and others as solid as a wet cardboard box, It’s often very frustrating for business owners to lock onto solid marketing tactic.

The tactic needs to be foolproof, uncomplicated, easily deployable and can be used on autopilot giving favorable results.

In this article I will show you exactly that. And you can use it across all your marketing channels with ease. Let’s get into it.

Here’s 2 common marketing tactics business owners come across that should often be avoided.

The Issue With Problem Based Selling

There are metric ton of ads that try to sell to customers by constantly overstating their issues. This at face value may seem like good idea but let me tell you why this isn’t quite the case.

The prospect is abundantly aware of what their problem is. They are not idiots.

They know how much it sucks to have a broken down car that needs to be repaired, they don’t need you explain how much it sucks to stranded.

They know having back issues is painful and frustrating, they don’t need you explaining how crappy that is.

They know how it feels being self-conscious about their misaligned teeth, they don’t need you to explain how other people find crooked teeth unattractive.

You see? It just comes off as annoying.

Prospects are looking for solutions. Not reinforcement on problems.

Everyone can come up with problems and that can be useful to a point, but most of the time that person should be thrown into the trunk and ignored.

Be part of the solution.

Sure, it’s perfectly fine to educate your prospect on details of their problem they weren’t aware about. But don’t state the obvious.

The Issue With Selling Prevention

Negativity is a haaaaaard sell. It’s the reason why life insurance is hard to sell and why car insurance is something you’re forced to buy. Because if it wasn’t, what are the odds of that dummy who rear ended you being uninsured?

People typically buy based on an immediate need.

Most people don’t preemptively go to the doctors office to avoid problems, they go once something has gone wrong.

They don’t buy winter coats in the summer, they buy them once it starts getting chilly out.

People don’t typically buy a doorbell camera, they buy it once their package gets stolen.

Try selling aspirin to someone who doesn’t have a headache. Sure they can perceive having one in the future, but right now? “nah, i’m good.”

Obviously they are people that exist that account for every situation and prepare for every future problem but most of the people you are selling to don’t. Most humans solve problems as they come.

What You Can Do For Your Marketing Today That Yields Big Results

Nobody likes a negative nancy. People run away from problems in a quick hurry so always lead with solutions at the forefront.

“Easily Shed 20ibs Weight In The Next 3 Weeks Eating Foods You’ll Absolutely Love”

“Get That Perfect Million Dollar Smile Without The Pitfalls Of Braces”

“Make Your Travels Worry Free With A Vehicle That’s Dependable And In Tip-Top Shape”

“Get Full Mobility Back To Your Legs Without Physical Therapy With Just 3 Simple Steps”

“How Busy Mom’s Over 40 Can Get All Their Energy Back With 5 Simple Steps”

vs

“Are you annoyed about that 20ibs of fat you cant seem to shed?”

“Are your crooked teeth getting in the way of your social interactions?”

“Are you tired of your car leaving you stranded?”

“Are your legs stiff, weak and painful when you move?”

“Are you an inactive women over 40 who’s struggling to keep up?”

In a vacuum, being negative has the potential of working. But in marketing (especially for small businesses) we are here for the best tactics and foolproof solutions that are easy to pull off and ones that won’t burn away ad dollars in the process.

Being positive ALWAYS works while being negative opens your to a high failure rate.

So, unless you have a marketing budget like Heineken’s (404 million in the US) I’d stick with the tried and true method of leading with a carrot instead of a stick.

Happy Hunting,

-Jason Anderson