Why Meta Ads Are The Greatest Marketing Opportunity Since… Ever
Billions of people use Meta products (Facebook, instagram, threads, etc.) every single day.
This tells us two things:
A billion is a mind boggling number.
Your ideal customer uses Meta.
The second point doesn’t sound too exciting at first, but it’s really a game changer.
It allows us to laser focus our ads to reach exactly who we want them to reach.
If you buy almost any kind of advertising you know from the get go that you’re throwing most of your money away. The vast majority of people can’t, won’t and will never buy from you. Because you’re just trying to reach EVERYBODY.
Meta is different. Never in the history of man has it been so easy to get your message in front of the exact audience you want.
And the best part?
This is a largely untapped goldmine.
Yes, your compeition is aware of Meta. But the vast vast majority of people don’t know how to properly use it. They might boost a post and what not but they never come close to using Meta to its fullest potential.
That is exactly what I will show you in this guide.
Let’s get into the exact steps you need to make Meta give you the perfect customers for your business on auto-pilot.
Let’s dig in!
P.S. If you want us to take a look at your account and what we can do for your business, get in touch with me here.
Don’t worry, it wont cost you anything and im not going to annoy you with high pressure sales tactics. If we’re a good fit i’ll tell you and you decide how to proceed.
Let’s get into the juicy stuff:
What Almost Every Business Gets Wrong About Meta Ads
Biggest problem with advertising on meta? It looks extremely complicated.
I mean, just look at this!
That’s just the first screen. There were 11 campaign objectives, now consolidated into 6… but after this choice you still have to make your way through at least fifty more choices. Some of which makes little difference, and some of which making a massive difference.
Kinda like trying to diffuse a bomb and having to decide which wire you should cut… but you have to do it 50 times in a row.
What an absolute headache.
Meta know this. Their yearly ad revenue is over 100 billion (yes, with a B). So you can safely assume that they have some pretty clever people walking around.
Which is why they give you the option to ‘boost’ your posts.
This is an ultra simple way to spend money on ads and a ton of business owners use it without every realizing they’re torching their money away.
Yes, if you boost your post you get more exposure. But you’re missing out on basically everything that makes Meta such a great way to get clients:
You’re limited to only the post types that exist for organic audiences
You can’t effectively target a particular audience based on an action you want to take
You can’t add square photos, change customize the headline or description
You can’t run the ad on both Facebook and Instagram
Using a boosted post to reach clients is like trying to win a bicycle race with a kiddie bike with training wheels. When you’re through with this guide you’re going to upgrade from a kiddie bike to a shiny full carbon fiber race bike.
So… what SHOULD you be doing?
You should be using the Meta ads tool. it gives more potions, more targeting and most importantly… waaaaay more results.
so, from today forward we will never using ‘boost post’ again.
Unless you hate money. In that case, have at it!
Attracting Clients Without Spending A Fortune
One of the best things about Meta ads is that you can start using it and getting results without spending a fortune.
Print ads, TV ads, Radio Ads, Influencer marketing… they all require you to shell out tons of money without any idea if this is ever going to work. Before you know it you’re down thousands of dollars and you haven’t moved the needle in any way.
Meta ads are different.
You determine exactly what you want to spend every day, week or month on Meta. And you can check your results like a hawk regularly to see if things are moving in the right direction.
So how much is this going to cost you?
Relevance is critical for success using Facebook advertising. It takes a while for the algorithm to pick up on the audiences you want to reach and optimize for that. Once it locks in, you’re off to the races.
With that being said - this still requires an investment. And too many times I see business owners happily spend thousands of dollars on all sorts of things… but expect results while spending $1/day on Meta ads.
They end up spending more on coffee every day than they do on their business. And that doesn’t make sense.
When we work with clients we have a simple goal. Get to the point where every $1 you put in advertising gets you at least $2 in return.
We do that by testing and tweaking consistently until we reach that goal. If you want to see what we could do with your business, get in touch by clicking here.
How To Force Your Perfect Client To Read Your Ad
The worst sin in marketing is:
…being BORING.
Meta is a social platform. People are scrolling. You can’t expect people to see your ad, go sit by the fireplace, kick their feet up and read your stuff with rapt attention. That’s not how it works whatsoever.
Experts say that we get over 5,000 ads and/or branded messages per day. I have no idea who came up with that number. It sounds random and made up. But we both know there is a LOT of marketing competing for your audience out there and a ton of potential.
You’ll have to grab their attention RIGHT NOW.
Couple of tips on this.
1. The image has to hit right
We’re visual creatures so you need to make sure that your image is disruptive. Not in a weird way. More like a ‘huh, that’s interesting’ type of way.
Show movement. Or use bright colors. Or show something they really really want. Or combine them all. That’s why we’re always testing when working with clients. There’s always a better picture.
2. Next up is the headline
There’s a ton of power in your headline.
Your headline is the ad for the ad. If you don’t grab their attention right away they’re sweeping and swiping fast to the next cat video.
3. Don’t overload on the text
Lots of people cram the image in the ad full of text. That’s usually not the best idea.
Again, they’re scrolling. Not reading The Lord Of The Rings.
In short: Aim to grab their attention right away. Don’t be boring. It’s the kiss of death for Meta ad results.
How To Easily Measure And Optimize Ad Performance
I’ve mentioned this before, but it warrants repeating:
When we work with clients we have a simple goal. Get to the point where every $1 you put in advertising gets you at least $2 in return.
One of the best ways to do that is by using a ‘call to action’ in Every. Single. Ad. Everything we do has a CTA because it makes everything measurable.
You’re trying to reach customers in every stage of their journey, from just starting to look for info - to being purchase ready now. And the earlier you can get on their radar, the easier it will be to convert them from prospects to clients.
Meta even gives you the option to run lead generation ads that specifically target people most likely to become a lead for your service. Pretty neat, right?
In a traditional lead generation conversion path, users are driven to a landing page where they fill out a form. For example, you might use a Facebook offer claim ad (like we discussed in the previous section) to drive users to your website and have them fill out a form there.
We generate the leads by giving something that they might like. For example, saying you have the greatest sandwiches in the world will not make people come to your business's page, but maybe offering 20% off coupon will. Or, perhaps adding social proof will help — something like, “Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon.”
What To Do Now?
Meta ads are an incredibly versatile tool. Billions of dollars are spent on it by companies across the world. Using the advice in this guide will allow you to start generating leads for your business as well.
If you want us to take a look at your account and what we could do for your business, get in touch with me here. No other marketing company guarantees results. We’re so confident we can beat your current ads that we have a simple guarantee.
We beat your current ad performance OR… you don’t pay us anything.
Easy. Simple. Clear.
So if you’d like to know what I’d be able to do for you, get in touch and let’s have a talk! Won’t cost you anything and I’m not going to annoy you with high pressure sales tactics.
Happy Hunting,
Jason Anderson
