Restaurant Ad
A few things that I changed in this ad to make it more effective:
1) This is a local restaurant Ad in Greece targeted for Europe. Where in Europe? ALL of it.
The issue may already be apparent. People in England aren’t going to look at an ad from a greek restaurant and decide to fly there. And if they do, the pool of prospects is miniscule.
The most a small business should do is target their local area and neighboring cities and, in some cases, their entire state.
2) 18-65+ age
What’s that smell? I think it’s your ad dollars burning.
This is an upscale restaurant. Not many 18 year olds are taking their girlfriends to a $200 dinner. I changed the age range to 28-65 years old.