Dietary Coaching Ad

This is an ad for inactive women over 40

First thing I noticed is that they were targeting women from ages 18-65+

I changed it to 40+ since the ad explicitly states that.

Whenever you are running ads it’s best to target the audience that’s most likely to buy from you.

Also, I wouldn’t say “Inactive women over 40.” Insulting your prospect is never really the way to go.

A better headline would be, “Busy women over 40” or “Busy Mom’s over 40”

Last thing, they are asking for a 30 minute consultation. That is a huuuge commitment. These people don’t know you and the last thing they’re thinking about is talking to a stranger for 30 minutes.

Give them a lower threshold, like clicking the website and filling out a form.