Car Dealership Ad

This is one of my favorite ads I’ve fixed.

This company is targeting everyone from 18-65+ and the ad is running in their entire country. But that is not the main issue.

Let me ask you… should they be selling cars in the ad?

Think about that for a second.

This ad’s goal is getting more people into the dealership. So why is the ad trying to sell a car?

What's supposed to happen is that you sell the appointment.

You're supposed to sell people on coming to the car lot. You're supposed to sell people on visiting you.

Because then, and only then, can you sell them a car.