Pool Ad

This company ran this ad and got over hundred leads.

That’s good. Right?

Well, none of them bought a pool.

So what I did in this case was change the response mechanism.

I wanted to qualify the leads with some questions to see if they really wanted the pool or are they just filling something out for fun.

I started start with:

A. Do you own the property where the pool will be installed?

B. What is your timeline for the completed project?

C. Have you owned a pool before?

D. What is your budget for this pool project?

E. Do you have small children or pets?