Skincare Ad

The first thing I noticed about this ad is it’s headline.

“Do you want to flourish your youth again?”

You can do a lot of things to your skin.

Your skin will age and develop wrinkles, you can soften wrinkles and lines, your skin can appear young for your age.

But, “flourishing your youth again” is not an actual thing. Women understand they cannot get any younger.

“Your customer is Not an idiot, she’s your wife.” - David Ogilvy

You only have a split second to stop them from scrolling away.

So, your ad has to hook them in to read the rest of the ad.

In this case, I changed the headline to, “Get rid of wrinkles so you look great and feel great.”