Camping Ad

The main issue with this ad is the lack of clarity about what’s exactly being sold.

“☀️ Did you ever charge you phone with energy from the Sun?”

“💧 Did you ever had unlimited amount of clean drinking water during your journey?”

“☕️ Did you ever drink a coffee in the nature that you have made 10 seconds ago?”

These questions aren’t moving the needle and the answer to them doesn’t mean anything.

Your writing needs to lead the customer into the solution of the problem they’re having.

Your ad needs clear instructions for customers to follow.

In regards to the headline, let’s call out the people who we are trying to sell to.

“Attention hikers and campers!”

Remember, a confused customer does the worst thing possible…. nothing.