How To Make Money By Speaking Like An Actual Human Being (Marketing That Sells - Part 2)
Ok, so if you’ve been keeping up you should have a headline that doesn’t suck. If you haven’t made one yet, then you really…
really, reeeeeaallllyy need to figure that one out.
Because nothing i’m going to say next is going to matter if your headline has the attention power of Cardi B giving a lecture on politics.
Click here if you haven’t made one already — now let’s get to the good stuff.
Imagine how many ads you are bombarded with every single day. Message after message, it all never ends.
You and your marketing has to cut through that clutter, and that is no easy task.
A solid headline is most of the battle, but you’re not out of the fight yet... what you say next can absolutely screw this up.
How Most Companies Are Stuck In The Marketing Stone Age
The absolute majority of ads are completely and utterly horrendous.
This is industry wide phenomenon — everybody is copying everyone else’s bad marketing.
Within each industry they’re all essentially saying the same things with minor tweaks (that aren’t actually improvements).
Take this ad for example:
The glaring problem right from the jump is the headline. We already went over what a good headline looks likes so I won’t repeat it here.
That leads us to the body copy (the writing after the headline).
“From custom wardrobes to one of a kind furniture, he blends artistry…” aaaaaand you lost me.
This ad reeeeeeks of AI.
It’s said time and time again — people like buying things from other people. So when your ad sounds like it’s written by a soulless robot, people automatically distrust it.
I remember, I use to have a friend who was texting a pretty woman and whenever he didn’t know what to reply back with, he’d put her message into ChatGPT (absolutely ridiculous, I know).
Right away she said “You don’t sound very authentic.”
Theeeeeeeen. She ghosted him.
Just like everyone who seen this Ad.
And deservingly so. There’s nothing here that gets the reader to take action. No emotional spark. Nothing that gets the reader saying “Yes! That’s for me!”
The Simple Formula That Gets Customers To Choose You
Over Competitors
After you hook then them in with your headline, you need to give them a reason why they should pay attention.
When writing out your body copy, keep your focus on the needs of the customer and position yourself as the solution.
Don’t start going on and on and on about your skill set, how many years you’ve been doing this or whatever…
because frankly, the customer doesn’t care.
They care whether you can do the job and do it good.
Take the ad above for example — a better version would read:
—
“Get Affordable Custom Made Furniture”
It’s never been easier to get your furniture built exactly to your liking! We’ll go over each piece together and make sure your next project fits your home perfectly.
Come to our website to fill out a quick form and we’ll contact you in less than 24 hours.
—
See the difference? Make sure you understand what your customer is going through, then become part of the solution. Doesn’t have to be long and complicated.
Cut straight to the heart of the problem.
You’re almost at the finish line, but there’s one last thing you need to tie this all together… this next part might be as important as the headline itself!
We’ll go over what that is in our next installment — for now, write yourself a solid money making script!
Happy hunting,
-Jason Anderson
