Solar Panel Cleaning Ad

This is a good ad, except there is no offer.

We can guess that if you call Justin, he probably wants to help you out with cleaning.

That makes sense, but the ad doesn’t say that.

An offer makes your ad instantly more desirable, helps measure its results, and give the customer a clear direction.

"Get in touch with us today and learn how you can save 30% on your electricity bill."

That worked a lot better.

An offer is one of the most important parts of an ad.

Make sure you include it.